To further create a stronger design and user friendly app, I helped the team create:

• One mental model: organize around customer tasks, not AT&T's internal products

• One system: shared tokens, components, and patterns instead of 13 dialects

• One voice: consistent status, messaging, and feedback patterns

• Fewer, better paths: every feature had to earn its place

Led UI/UX design for the relaunch of AT&T's flagship app, consolidating a fragmented app ecosystem into one unified, AI-assisted experience.

Team

UI director
Cross‑functionalcollaboration
Prototyping
Design system direction, launch

The Problem

My Role

Research
UX
Dev
PM/PO

Tools

Figma
Claude AI
Lovable AI
Copilot
Figma Agent

Led team to create and execute a designsystem that had scalable tokens and components that allowed us to move quickly with new features or enhancements. Utilized strong data viz graphics and animations to break complex data down into digestible information for users and delight along the way. Worked with content to be sure messaging was clear, direct and empathetic.

Introduced Andi

Andi is the app's AI assistant, built to cut the number of taps between a customer and what they need. Cover: why an assistant (what research showed customers struggled to find), how Andi fits in the experience (entry points, tone, handoff to a human), and the guardrails (what it won't do, how errors are handled). [Add Andi details I don't have.]

The Outcome

From fragmentation to flagship

App store ratings went from 2.1 to 4.8 and Wallstreet noticed. On launch the AT&T flaghship added $2.3 billion in market value in a single day.

What I Did

Customers didn't think in terms of 13 products. They thought "my phone, my bill, my home internet." Each app had its own navigation, visual language, and login behavior, so every task started with figuring out which app to open. [Add 1-2 real pain points from research, such as duplicate logins or inconsistent billing views.]