AT&T Flagship App

0 to 1 Launch of new AT&T app that converged 13 seperate apps into one unified experience.
Outcome: 467% increase in new users week over week
770% increase in search conversion
214% increase in overall conversion

Tactical Command, Simplified

Designed real-time military mission tools to help warfighters act faster with confidence
Outcome: Boosted situational awareness by 40% and cut mission planning time by 30%, building warfighter trust

Building Squad: A Mobile App for Connecting Business

Shaping team‑based workflows into seamless collaborative experiences.
Outcome: Projected 3x user engagement through habit loops and personalized goal tracking for creators and entrepreneurs

Smarter Furniture Rentals

AI-designed for life-changing moments—from first apartments to growing families
Outcome: Projected to unlock a new $20–30M revenue stream by engaging a younger, subscription-first market

Designing a Smarter Campaign Platform for Brands and Teams

Built for data visibility, control, and real-time performance tracking
Outcome: Enabled $MM in influencer campaigns with clear metrics and filtering

Reimagining Money Movement for Gen Z

Built to support fast peer payments, social group requests, and value-driven giving
Outcome: Positions Citi to drive Gen Z acquisition and loyalty through modern, emotionally resonant money experiences

Redesigning 7-Eleven’s On-Demand Delivery App

Simplified ordering for faster checkout and fewer abandoned carts
Outcome: 467% increase in new users week over week
770% increase in search conversion
214% increase in overall conversion

Let's build something together

Reach me at rlcomraddjr@gmail.com or connect on LinkedIn