The Challenge

Campaign Platform

Used the HEART framework to determine how to onboard a brand onto the platform and determine success

What It Is

The LTK Campaign Dashboard is a scalable SaaS platform that enables brands to create, manage, and track influencer marketing campaigns—all in one place. It streamlines everything from casting creators to monitoring ROI, while giving internal LTK teams the tools to support campaigns faster, smarter, and with less manual effort.

My Role

Design Director
0-1 Launch

Team

Design
Dev
Marketing

Tools

Sketch
Adobe CC
Keynote

As LTK scaled its brand partnerships, campaign creation and management had become slow, fragmented, and highly manual. Brands didn’t have a centralized interface to build campaigns, cast influencers, or track performance. Internally, campaign specialists and account teams spent hours coordinating launches using Excel sheets, Word docs, PDFs, and long email threads.

The challenge was to replace that tangled process with a streamlined, scalable set of tools—designed to serve both brand needs and internal efficiency, while ensuring the final experience was clear, fast, and campaign-ready.

"It takes me up to 6 hours to create one campaign"

"Brands told us they want to make their own campaigns"

The Research

To build a solution that worked for both sides of the platform, I focused on understanding the distinct needs of each user type:

Interviewed brand partners to understand how they define campaign success and where they struggled with visibility and creator selection

Shadowed LTK account managers and campaign specialists to map the steps of campaign intake, creator matching, and performance reporting

Identified common pain points: misaligned timelines, manual tracking, limited creator insights, and inconsistent reporting

Synthesized findings into a dual-track system that served brand goals (reach + ROI) and internal efficiency (speed + accuracy)

This research shaped a solution focused on clarity, control, and communication across all campaign roles.

Validated persona to identify who brands "Brandi" were and thier motivations to help craft a solution

TL; DR

I designed a scalable SaaS dashboard that gave brands full control over influencer campaign creation, casting, and ROI reporting—while also building internal tools that cut coordination time for LTK teams from hours to minutes. This platform helped LTK scale to over $4.1B in retail sales annually, with brands achieving 585%+ ROAS in some campaigns. My UX strategy balanced usability with performance and made data storytelling a key product differentiator.

Pseudo persona workshop to help company realize who the actual customer is