LTK Influencer Reporting Tool

Overview

This project focused on building a centralized reporting dashboard that gave brands a clear, actionable view of how their influencers performed—and helped them decide who to cast in future campaigns. The platform needed to communicate campaign ROI in an intuitive, accessible way for brand marketing teams, while giving influencers transparency and insight into their performance.

My Role:

• Lead Product Designer across web and mobile

• Ran stakeholder interviews with brand partners

• Designed and delivered the end-to-end UX/UI from research through handoff

• Built and managed a scalable design system for consistent updates

• Collaborated closely with PMs and engineers to define and test metrics in real time

Key Design Goals:

• Surface ROI-centric metrics clearly and simply for brand users

• Allow quick comparisons between influencer performance across campaigns

• Provide a foundation for casting decisions and campaign planning

• Empower brands to filter, search, and forecast future influencer impact

Research Process

• Conducted 1:1 interviews with brand marketers to understand how they currently measured influencer value

• Mapped out friction points in the existing reporting workflow—most used multiple platforms or spreadsheets

• Collaborated with data analysts to determine key metrics (engagement rate, conversion attribution, reach, cost per click/view, ROI)

• Ran usability tests on mid-fidelity prototypes with brand teams to validate layout and terminology

Design Solution

• Grouped the dashboard into clear sections:

  • Campaign Summary (spend vs. ROI, reach, engagement)

  • Top-Performing Influencers (sortable by ROI, conversion, or impressions)

  • Influencer Profiles with performance history across multiple campaigns

  🎯 Influencer Forecasting

  • Created a “Cast Again?” toggle with performance badges

  • Added forecasting visuals based on past data to help marketers make confident casting decisions

  🧰 Flexible Filters & Comparisons

  • Designed drag-and-drop comparisons between influencers

  • Let brands filter by niche, location, platform, and previous campaign fit

  🎨 Visual System & Scalability

  • Developed a clean, modular UI for a range of brand clients

  • Designed the dashboard to scale for desktop, tablet, and mobile access

Impact

• Reduced decision-making time for new influencer casting by 40%

• Increased campaign re-engagement rates for top influencers by 22%

• Brands reported increased satisfaction due to “clearer storytelling around impact”

• Influencers appreciated seeing where they excelled—and where to improve

Full Circle

The campaign reporting effort that was done for land provided a 360 opportunity to utilize a great deal of the UI/UX created for brands and adjust for the use of Rewardstyle's internal account managers. The new application allowed the previous modes of hands on campaign creation for brands to be sunset.

Gamification was added to encourage task completion and engagement inside of the new application and ween account managers of their old systems.