Redesigning 7-Eleven’s On-Demand Delivery App

Simplified ordering for faster checkout and fewer abandoned carts
Outcome: 467% increase in new users week over week
770% increase in search conversion
214% increase in overall conversion

Tactical Command, Simplified

Designed real-time military mission tools to help warfighters act faster with confidence
Outcome: Boosted situational awareness by 40% and cut mission planning time by 30%, building warfighter trust

Building Squad: A Mobile App for Connecting Business

Shaping team‑based workflows into seamless collaborative experiences.
Outcome: Projected 3x user engagement through habit loops and personalized goal tracking for creators and entrepreneurs

Smarter Furniture Rentals

AI-designed for life-changing moments—from first apartments to growing families
Outcome: Projected to unlock a new $20–30M revenue stream by engaging a younger, subscription-first market

Designing a Smarter Campaign Platform for Brands and Teams

Built for data visibility, control, and real-time performance tracking
Outcome: Enabled $MM in influencer campaigns with clear metrics and filtering

Reimagining Money Movement for Gen Z

Built to support fast peer payments, social group requests, and value-driven giving
Outcome: Positions Citi to drive Gen Z acquisition and loyalty through modern, emotionally resonant money experiences

Creative direction that moved the needle and made impact.

MORE THAN A PIXEL PUSHER

JC Penney Advertising & Marketing Refresh

Citi ThankYou Rewards Campaign

Packaging and Merchandising Collateral

Coming Soon

Redesigned JCPenney’s Home mailers as part of the brand’s major refresh—shifting to editorial layouts that elevated storytelling, improved engagement, and supported a 12% lift in brand awareness.

Art directed an award-winning campaign that boosted redemptions, drove a 2,768% spike in traffic, and reengaged dormant members.