The challenge:
Building the brain for modern battle management.
Brands (customers) and the internal sales team were drowning in spreadsheets and time consuming Netsuite utilization, spending 5–8+ hours daily just compiling data
Hypothesis
By creating a campaign reporting SaaS product that sunset legacy campaign creation involving tedious data cell entry and physical calls, national brands could leverage data and measure ROI for influencer partnerships. By allowing brands to deep dive into the metrics, create campaigns and even cast influencers, then LTK could upsell premium features adding revenue and increasing brand loyalty and engagment with the product.
Influencer Reporting Dashboard
Workshops established biases and revealed known and discovered pain points within the current tools
Outcome & Impact
90% reduction in reporting time, from 5-8 hours down to under 20 minutes daily.
>30% error reduction in campaign creation and casting
Real‑time insights enabled on‑the‑fly campaign optimization instead of delayed post-mortems.
40% increase in RFP, brands valued to tool and requested access and access to upsells
Launched campaign reporting tool
Marketplace Innovation
Building on the momentum of campaign reporting, the next opportunity I identified was to expand the platform into a full-service influencer marketplace. This would allow brands to discover, hire, and collaborate with creators directly—streamlining campaign planning and execution in one ecosystem. I began concepting how we could integrate creator search, direct booking, and performance-based matchmaking into the existing platform, with a focus on transparency, speed, and scale. This future-facing direction aimed to make LTK not just a place to track campaigns, but a place to build them from the ground up.
My Role
Director (Player/coach): Led feature rollout and alignment with dev; designed and led design team on ux flow, user journeys and the larger rollout of new product and sunsetting of legacy tools. Wrote stories and pointed design initiatives to better rollout crawl/walk/run phases.
Wireframe of capaign reporting dashboard and data metric page
Persona to capture the behaviors and problems that helped lead the direction of the product